RECENT CHANGES IN THE TRADEMARK REGISTRATION PROCESS AND NEW OPPORTUNITIES FOR IP PROTECTION IN THE UAE

The UAE Ministry of Economy and Tourism has announced a major reform aimed at stimulating innovation and entrepreneurship in the country's intellectual property sector.

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On 14 November 2025, a Cabinet resolution entered into force, amending certain trademark registration procedures in the UAE and the service fees charged by the Ministry of Economy and Tourism.

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New government services related to intellectual property protection have also been introduced on the official website of the Ministry of Economy and Tourism.

Key innovations include:

- introduction of an expedited one-day examination of applications;

- and medium-sized enterprises (SMEs);

- adjustments to the structure and amount of official fees;

- streamlining of procedures for examining complaints, oppositions and grievances in the context of trademark registration;

- introduction of new services.

It is also worth noting that, earlier in May 2025, a procedure for the national registration of geographical indications was introduced.

The main changes, their significance for applicants and rights holders, and practical recommendations are outlined below.